As a business or apparel brand, it’s important to create an identity that your customers recognize and connect with. One way to do this is through creating your own name-drop merchandise.
Name-drop merchandise is just what it sounds like; dropping notable names from your business such as its name, a specific person, key locations, etc. into customizable merchandise. This is often featured on t-shirts, hoodies, mugs, hats, etc.
Name-drop merchandise is commonly used in travel destination cities and resort towns, where tourists can buy merchandise as a way to commemorate their vacation. It is also seen across college campuses, with students and staff proudly representing their school logo and colors.
There are several advantages to creating name-drop merchandise for your own brand or business:
It creates a connection between you and the buyer
By customizing merchandise with the name or branding of your company, you're creating a more personal connection with your customers. When shopping for new apparel, your customers connect their personal experiences directly with your brand. This creates a connection and a sense of loyalty between you and the prospective buyer.
It gives your customers a sense of pride and community
While name-drop merchandise creates a connection between you and the buyer, it also creates a connection between buyers and other buyers. Name-drop merchandise can be used to build a sense of community amongst your customers. Those that have a great experience with your business can curate a sense of pride and belonging by connecting with others that feel the same way. This helps to build customer loyalty, which leads to customers willingly wanting to represent your brand.
It distinguishes you from your competitors
Using name-drop merchandise can also help to differentiate your brand from your competitors. By creating custom products with your own branding or name on it, you're creating a unique and distinct identity for your brand. This can help to set you apart from your competitors and make your brand more memorable to consumers.
It can curate your business’ market position
Name-drop merchandise can also help to establish your brand's position in the market. For example, if you create high-quality, stylish merchandise with your brand's name on it, you may be able to position your brand as a premium or luxury option. On the other hand, if you create affordable, practical merchandise with your brand's name on it, you may be able to position your brand as a more budget-friendly option.
It increases brand recognition
Custom merchandise with your brand's name or logo on it can help to increase the visibility of your brand. When people wear or use your merchandise in public, they become walking advertisements for your brand. This can help to attract new customers and increase brand awareness.
Word-of-mouth marketing takes place
When people receive or purchase name-drop merchandise, they often share it with their friends and family. Brand recognition will often lead to questions such as “where did you buy that shirt?” This can lead to word-of-mouth marketing, which can be a powerful and effective way to promote your brand.
It creates a tangible message
Overall, name-drop merchandise is a versatile and effective way to promote a brand or create a sense of community or belonging. Whether it's for business or personal use, this type of merchandise can be a great way to get your name or message out there in a tangible and memorable way.
If you're looking to make your own name-drop merchandise, reach out to us at dhakai.com and we'll get you started.