The year is 2022 and your virtual closet is filled with the latest trends. With a smartphone in hand and augmented reality, your on-trend outfit appears out of thin air.
The next biggest tech trend is amongst us — digital fashion. Imagine that clothing has gone from textiles to pixels.
Society craves to get their hands on the newest trendy piece of clothing causing us to go to certain extents like fast fashion. Thanks to the ever-changing world of technology and advances in the industry, you can have all the trendiest and greatest pieces in your closet — virtual closet, that is.
History of Digital Fashion
The term digital fashion was coined in 2018 by a Scandinavian designer, Carlings. The world’s first digital fashion collection was launched by Carlings with 19 pieces.
With that success, the experiment went to the next level with their first augmented reality graphic tee known as the “Last Statement T-Shirt.”
The “Last Statement T-Shirt” uses Spark AR technology and a smartphone that changes the t-shirt’s graphic design. You can pair this shirt with changing filters on Instagram and Facebook without ever having to buy another t-shirt.
The Force of Digital Fashion
Why is digital fashion so popular? For many reasons is the answer, but the biggest is its presence on social media.
Social media platforms are swarmed with active users daily, constantly curating their profiles to fit the latest trends or aesthetics. Whether that be with their Instagram feed or their LinkedIn profile.
Now we don’t have to curate ourselves at a cost. Instead, with digital fashion in a snap of a photo, you can share with your followers and go from wearing a plain white tee to a graphic tee of your choice.
Digital Fashion to Come
The future of fashion is digital fashion. Step aside and allow for digital fashion to take the reins.
The sustainable solution to the problem of fast fashion is digital fashion. Globally, within a year, the fashion industry produces and sells about 80 to 150 billion garments.
And that's just the tip of the iceberg — about eight to 10% of global greenhouse gas emissions are caused by the fashion industry, topping aviation and maritime shipping combined.
Now with digital fashion, fashion consumers can live out all their fast fashion trends while reducing their carbon footprint.
When you purchase one piece of digital clothing, you’re not only reducing the impact of the t-shirt but the footprint it took to be designed, manufactured, and shipped.
On top of that, digital fashion reduces the cost of production and the time it takes to market a garment. Puma did it themselves by reducing its water consumption and the time it took to market.
More importantly, it's not just great for the environment but great for society. Digital fashion is body and gender-inclusive, along with allowing for endless possibilities for self-expression.
For more information on how you can contribute to great change in the apparel industry, learn more about Dhakai.